Owning a business can sound like a dream come true, but there is a pretty good chance that it will bring a fair amount of stress with it. A lot of the stress will come from your inability to hold onto clients by turning them into repeat customers. Getting a customer who hires you once is pretty solid, but you can’t rely on one off customers forever. What you need are clients who hire you repeatedly, and there is a very specific thing that you can do in order to make that happen as well as boost your overall client acquisition rates by leaps and bounds.
The truth of the situation is that no one is going to want to hire you if they don’t know for certain that you offer the best carpet cleaning that money can buy. How, then, can you reassure them that you do have what it takes? Well, one thing that you can do is give them a free demo. You will be spending money and time to give this free demo to them, but it vastly increases your chances at having the customer sign you on for a proper contract. This is because of the fact that they will already know how good you are so there won’t be anything stopping them anymore.
It might hurt initially to give away so much free cleaning, but the fact of the matter is that it will pay for itself several times over in the long run. Your cleaning company will start to thrive beyond your ability to comprehend. The trick is to only give your customers a taste of what you can offer.